I use the true match face powder which I love...and the same colour as this, so thought I would give this. Try. The only thing I would have preferred is that it was a less fluidy. Very easy to apply...I use a face brush and feels really nice on the skin. I wanted to try this after using a rather pricey brand name for years just to see the difference...the only difference I can tell apart from the colour, is the fluidity. Having said that, for the price it is still very good and will be saving my more expensive one for best and using this one in between. A very good foundation especially given the price.

I have used this years ago once or twice when I was first using make up. I decided to try it again knowing I am much better at makeup, knowing it is a cult beauty fave, and also knowing how to find my shade (using findation and reviews of a fave youtuber with similar shades in other foundation) and I do not regret it one bit!
What I didn't remember from t he first time is that it actually has gold shimmer in it (maybe it wasn't in the formula before?), however it is not visible when applied (can see in the bottle and on pumps of the foundation).
It is a lightweight buildable foundation, that looks very skinlike, and would work well if you don't want to look like you are wearing makeup but want to even out your skin. I would say its demi-matte. And it dries down nicely so if your skin is not oily you can probably wear it without powder. Cream and powder products go nicely on top. Shade match is great. I wore it once to work (I don't wear makeup daily) and had compliments and a colleague asking me which foundation I used as it is such a great skin match, makes skin look smooth and clearer but so natural.
I love my fit me matte foundation, but now I can't decide between the two. But I feel the true match looks more natural and is probably more comfortable for every day wear.
I also appreciate the shade range for medium to dark and deep dark shades.

Yes, the best foundation I’ve ever tried. I bought it year ago for the first time and honestly I can’t get over this product. It’s smooth, long lasting and leaves my skin toned and even hydrated. It’s in liquid form, easy to spread and doesn’t feel heavy on the skin. I have combination, acne prone skin, which is the worst type when it comes to looking for the foundation. Over the years my skin it turned to uneven, sun damaged. This foundation fixed all my problems. It covers all the flaws on my face and doesn’t cause any breakouts because it’s non-comedogenic! It contains also SPF17. Not high but still something. I finally found the suitable foundation for me and can highly recommend it.

Love this foundation. I have used different types of foundation before. I think this one is suitable for me. I can wear it all day without any worries of getting dry spots. And it still looks natural and it goes on smoothly.

This foundation feels amazing on the skin, it's lightweight and has an easy to blend smooth formula. It gives your skin a beautiful lit from within glow without being too shiny. I have oily combination skin and just add a light dusting of powder of the top to set it. There is a huge colour selection eith plenty of different undertones which is amazing for a high street foundation! I have a warm skintone Mac NC25/NC30 and wear 3W which is the perfect match.

If you have dry skin, I would recommend this foundation. It is soft and smooth on your skin however if you don't wear powder it can become quite oily after a couple of hours. I wouldn't say it's long lasting wear unless you top up with powder every 2-3 hours. If you have very dry skin these concerns may not apply. I have combination skin so I pair it with a matte foundation to balance the texture of my skin. I have still been using this foundation for roughly about 5 years so it goes without saying that it's still a great staple to have in your make-up bag.

I absolutely love this foundation.Such a soft & smooth application! Also very gentle on the skin, no irritation & beautifully lightweight > i find myself not wanting to put power on don't want to lose that glow!Less is definitely more with this foundation.* one pump done my whole face.

This product is a perfect match for my skin. Not much of a make up user so this is only ever put on thinly 9n top of my moisturiser or mixed in with it and applied. It doesnt aggravate my skin, which is good as it is very sensitive. Dispenses from the bottle easily.

I usually use Estee lauder or Mac because the coverage is good, but it is heavy and I like to try alternative foundations for 'everyday' makeup..

I decided to give this a go as I've read good things about it and after looking over the swatches online I went for the colour which matched my Estee Lauder shade.

Well..... I was suprised!

The colour matched my skin tone perfectly, you don't need alot of it and it blended so nicely!.. It was pretty flawless and lasts near enough the whole day.

This is now my go-to everyday foundation - I love it!!

The overall foundation definitely was not bad for the price, in my opinion. I got it in the shade Cappucino (for 7.99 & free delivery) which was a good match for my skin tone (Next time I might try the deep cool tone though just to compare and see which one i feel more sure about)
The first time I used it (keep in mind I've used it twice in a row now) I squirted it onto m hand just to see how it might look when blended on my face and to see if i had any kind of reaction to the product. I realised that the liquid was slightly more runny than I had expected, but overall was not an actual problem. When using the make up on my face, I'd say it to about 6/7-8 little pumps to get all the foundation needed, which is pretty good.
I can also say the simple make up look I did looked even better throughout the day and it begins to really match your skin tone and create this cute not too dewy not too matte look.
Overall, the product is really good for the price, and the package came two days earlier than expected. So I would recommend buying from here and I will buy again from here as it saves me having to go out to get foundation. (If you do not know your foundation shade, it's probably best that you go and physically buy this brand to discover what works for you.
(I might upload a picture if I can be bothered but if not I hope this was helpful)