Arm and Hammer advance white extreme whitening toothpaste is specially formulated with Baking Soda and Peroxide to give you a noticeably whiter and brighter smile. The Baking Soda gently removes plaque and surface stains with a deep cleaning action, while high levels of Peroxide target tough, set-in stains with extra whitening power. Plus, Stain Defence technology actually helps to prevent new stains from setting.IngredientsAqua , Sodium Bicarbonate (Baking Soda, Hydrogenated Starch Hydrolysate, Hydrated Silica, Glycerin, Tetrasodium Pyrophosphate, Aroma, Sodium Lauroyl Sarcosinate, Sodium Saccharin, Cellulose Gum, Sodium Lauryl Sulfate, Sodium Fluoride, Limonene, CI 77891, Contains Sodium Fluoride (1450 ppm F)Safety WarningDo not use if irritation occurs and persisits. Kep out of children under 6 year of age.Manufacturer Contact InformationChurch & Dwight Co., Inc, 469 N. Harrison St., Princeton, NJ, 08540, USA.