How to apply: Put on your pre-foundation makeup. A slight misnomer, foundation isn?t actually the first makeup you apply. Add a primer to your face, which is a clear gel that work to smooth out your skin and seal in imperfections. Impala offers 4 great different shades of Primer base. Some people also choose to apply their concealer prior to putting on their foundation, although this can be applied afterwards as well. Regardless of whether your foundation is a liquid, cream, or powder, it should be applied first in the centre of your face. Add a few dabs to either cheek near your nose, your chin, and a bit on your forehead. Use your tool of choice to blend your foundation around your face. There shouldn't be any noticeable lines where your foundation starts or ends; it should blend smoothly into your neck and hairline. Prevent your foundation from being too thick by spreading it out. Otherwise, your face will look cakey and fake, rather than airbrushed and lustrous. If you do have particularly uneven skin in certain areas, acne, dark spots, or under-eye circles, use your foundation to touch up on these areas. Use a concealer brush to apply foundation more heavily on these spots. Make sure to blend it in well to prevent dark or orange dots on your face.